Story of LA PEAU

“Citizens of the world”, Irma and Carla Maria Khanjian were born in Lebanon, of Armenian origin, currently Swiss Canadian. Carla lives in Montreal and Irma in Geneva. Both were employees for 6 years at BeFutur Biotechnologies Suisse SA, a Geneva based Swiss biotech company specialized in Cells & Tissues Engineering; after obtaining fabulous antioxidant test results they decided to organize a management buy-out from the 14 shareholders (all based in Europe) – and after months of negotiation, these two sisters are now the proud owners of BeFutur Biotechnologies Suisse – manufacturer of one of the best anti-aging skincare brands named LA PEAU. The headquarters of BeFutur are in Geneva, Switzerland and the North American branch office in Montréal, Canada.

“We loved it so much, we just had to buy the company,” claim the 2 Khanjian sisters, owners of BeFutur Biotechnologies Suisse, the biotech company that developed the LA PEAU skin care line. And what’s not to love? Dip your fingers into the glass jar and you’ll immediately notice the light and non-greasy texture. One part cream and two parts gel, it instantly penetrates, leaving skin hydrated and feeling fresh. Packed with antioxidants and vitamins, the key ingredient is BeCell, a non-irritating complex that helps delay the aging process.

The research team, which includes world renowned scientists from Stanford & Geneva, used no animal substances in the new formulation. “You can imagine the delight and satisfaction that we felt when the test results measuring the antioxidant properties of LA PEAU were not only excellent – but they were far better than results obtained by the 18 other leading anti-aging brands. We knew we had found something very special, something that would be of benefit to women and men throughout the world – a true anti-aging product for skin. Our years of determination led to a true success, and we were amazed!”

“Our goal was to formulate a revolutionary skincare line which embodied a healthy lifestyle. We wanted our products to provide superior qualities vs. purely cosmetic benefits. It took six long years of biotech research and determination before we reached a major milestone by finding the antioxidant properties of LA PEAU. “We feel there is a big future for innovative niche brands with new active ingredients such as LA PEAU. Modern biotechnology has allowed the development of new antioxidant formulations, which make many of the other skincare products passé. Our products address wellness and youth preservation, and will be the ones which succeed for years to come. LA PEAU is a science-backed product, which is also associated to glamour”, said the 2 sisters.

“Today’s consumers – women & men – want to remain healthy and prevent the natural aging process internally and externally. They want an exclusive niche product that is highly antioxidant, a product that can be easily absorbed without being super greasy and one that helps the skin to become firmer. It must be perfectly hydrating underneath make-up without the messy greasiness – and showing an unequalled glowing face next morning”.

“Irma and I have lived in five different countries, and everywhere we have traveled we saw that consumers were looking for a product reflecting “hope in the jar” – a product that makes their skin firmer, helps minimize the adverse effects of aging. People simply want to look and feel great!” “LA PEAU corresponds exactly to what consumers want nowadays. That’s the reason why our products are flying off the shelves! We were lucky to be offered this opportunity – we’re proud that we were able to make it happen!” , say both sisters.

Since its launch in Europe, North America, Middle-East & Australia thousands of consumers all over the world have been benefiting from this cosmetic jewel.

The line consists of three products: a day cream, a night cream and an eye contour – contained in transparent jars with a simple royal blue logo, and a very visible reference to Switzerland. Inside is a fragrance-free white gel, nothing glamorous or superfluous, the aim is maximum efficiency. “Promise me you will try LA PEAU for at least eight days,” Irma told me. “Do not get discouraged, your skin will get used to its new non-greasy texture.” So I tried it. And I was convinced. No tugging, just perfectly smooth skin, soft to the touch, beautiful to the eye. Hats off! (Valérie Fournier, Beauty Editor – Edelweiss, Switzerland – www.edelweissmag.ch )